Automated Global Asset Creation

Ford create world-wide vehicle lines, but offer individual market variations. Dealing with a complex array of vehicles across a range of global markets requires an intelligent solution.

Burrows designed a bespoke AutoRender tool which allowed Ford to showcase their full range of vehicles, representing every single configuration for every market and in multiple locations.

The tool can output stunning still images, intricate 360° spins, and choreographed animations for any global region. Our AutoRender has produced 174,000 unique assets in 41 languages for over 60 global markets ... and counting.


Unique assets across all models.


Catering for 60 global markets.


Produced in 41 languages.