Lenovo Animations

Lenovo were launching their follow-up to the world's first dolby atmos® enabled smartphone: The A7010

We wanted to bring this exciting product to life with a dramatic, fast past video to showcase the phone’s prime features.

Working with our WPP partners at experience innovation agency, Blast Radius, we decided on a pure CGI approach and created a minute-long animation featuring its key technology stories. Along with a vibrant HD display and hi-res cameras, other standout elements included the twin Dolby Atmos® enabled speakers. Instead of using stock music, we created a bespoke soundtrack to compliment the dynamic shock-wave graphics for the 3D immersive audio feature. Faced with tight deadlines, and with a 3D Portable Data Model (PDM) now on file, the animation was effortlessly adapted for multi-channel use across digital, print, and in-store formats.

3 Weeks

Turn around from concept to completion.

60 Seconds

60 Seconds worth of high quality animation.

4

Four separate market variations of the asset.