Mothercare Toybox

When Mothercare and the Early Learning Centre wanted to promote a new range of toys, they needed to capture their customers’ imagination and purchasing power.

The best way to make a toy memorable is to give it a name. With Rosy Rabbit and Monty Monkey leading the charge, the entire cast of new toys was introduced in a 30 second animation.

Working to a tight deadline, the Burrows CGI team created the characters using CAD data and added the appropriate lighting and textures to faithfully represent the physical toys. The result was a beautiful animated story including a narrative and light soundtrack to appeal to parents and toddlers alike.

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Toy characters faithfully reproduced with CAD data.

30

Second animation created in bold CGI

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Media platforms. Broadcast on both the internet and commercial TV.