Pride, a characteristic to be proud of?

Burrows Richard Wright Headshot

by Richard Wright

Wed, 02/06/2019 - 15:19


People often consider pride to be a negative and egotistical trait. I’m sure we’ve all heard “pride comes before a fall” at one time or another. Many great authors have written about pride as a weakness, and a quality to be disliked in people.

CS Lewis wrote, “As long as you are proud you cannot know God. A proud man is always looking down on things and people: and, of course, as long as you are looking down you cannot see something that is above you.”

In Shakespeare’s Troilus and Cressida, Ajax declares that “I do hate a proud man as I do hate…toads!”

Jane Austin is perhaps a little more understanding in Pride and Prejudice, where Elizabeth Bennett says, “I could easily forgive his pride, if he had not mortified mine.” The point here being that pride is still seen as a weakness to be “forgiven”.

Ok, enough of the literary quotes, what is my point? Well I for one am happy to own up to being proud!

The Pride I want to talk about is the pride we take in others.

Anyone who is a parent will understand the sort of pride I mean. Last year my three sons all played rugby in a national final at Twickenham that was broadcast live on Sky. My elder daughter has the most amazing discipline and focus for completing her homework. And my younger daughter got a Head Teacher’s award for ‘kindness and caring for others’.

On Jan 1st I took over as Managing Director at Burrows, and last week had the opportunity to get the whole agency together to talk about my vision for the business, our goals for 2019, and the new opportunities that await us. I invited the CEO and COO of our parent company who gladly joined us.


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I have worked at Burrows now for many years, and have been involved in the evolution of our business from a print-focused design agency, to a world-leading product visualisation agency with an expanding blue-chip client base.

Through all my years at Burrows I had never had the opportunity to stand in front of our 240 plus people and tell them just how proud they make me. In the past, we’ve rarely had the time to thank people and to praise them… because the next project is always on top of us. But last week I made that time and allowed my passion for the business and my admiration for our people to flow!

We are a very dynamic business: an agency that helps our clients to launch new products, and bring them to life via high-quality visualisation, configuration, and immersive experiences. To achieve this we often face crazy deadlines and I must ask a lot of our people. The only way we can keep delivering is through having a team who will all work for each other and all pull in the same direction. Hopefully our meeting last week gave everyone a clear view on where we are heading and what we need to do to get there.

So I strongly believe some forms of pride can be a good thing. I started the article with literary quotes and so I will end it the same way. This quote by John Green in the book Will Grayson, perfectly sums up what I am trying to say about how I see our people at Burrows:

“I'm so proud of you that it makes me proud of me. I hope you know that.”

Richard Wright

Managing Director