From the start, it was evident that an innovative approach was needed to show audiences something that they hadn’t seen before
Our partnership with Epic Games allowed us to utilise a real-time platform to develop an immersive experience for the Ford Mach-E by harnessing the technology to create high-fidelity CGI, which the audience could interact and connect with. The technology also empowered us at Burrows to adapt and iterate quicker than traditional pre-rendered methods.
The result was a powerful, high-definition touchscreen experience created with Epic Games’ Unreal Engine, which showcases how the latest real-time technology can be used in the automotive space. Audiences can interact with 4K graphics rendered in real time delving into every detail of the car, letting them configure their vehicle on-screen.
Whilst creating the immersive experience, we also created an array of CGI assets for the launch of the Ford Mach-E including, stunning lifestyle & press shots, social posts, animations, web content and much more