Mothercare Toybox

When Mothercare and the Early Learning Centre wanted to promote a new range of toys, they needed to capture their customers’ imagination and purchasing power.

The best way to make a toy memorable is to give it a name. With Rosy Rabbit and Monty Monkey leading the charge, the entire cast of new toys was introduced in a 30 second animation.

Working to a tight deadline, the Burrows CGI team created the characters using CAD data and added the appropriate lighting and textures to faithfully represent the physical toys. The result was a beautiful animated story including a narrative and light soundtrack to appeal to parents and toddlers alike.


Toy characters faithfully reproduced with CAD data.


Second animation created in bold CGI


Media platforms. Broadcast on both the internet and commercial TV.