Their new cameras were laden with technologically advanced features. Nikon wanted to tell the story in bite-size chunks.

Nikon had a non-operational prototype of their latest DSLR camera.

Using this with supplied photography, we created several animations that highlighted the cameras’ advanced features including their unique flip screen. Beautiful imagery combined with CGI animation and sophisticated infographics made the key features and benefits engaging and easy to understand. For added versatility, the films could be sliced and edited to deliver specific feature stories across all digital channels.


New product features explained through an engaging CGI narrative.


Product films created for the new range.


Market translations created for multichannel exposure.