One of TAG Heuer’s most iconic models is their Carrera Calibre 1887 Chronograph.
In terms of branding, it provided the perfect start to our animation. With 3D engineering data we took the viewer inside the watch to show its intricate workings. This and TAG Heuer’s strong association with motor sport morphed into the assembly of their new store. In addition to the creative idea and production, we supplied all outputs and modifications to support mobile, social and out-of-home media for their launch.